Md5-8 Coursework Example | Topics and Well Written Essays - 500 words

Md5-8 - Coursework Example Also, it will be essential for them to monitor continually how the internet use development affects consumers and competition (Paley, 2005). Concentrating on the pricing strategies, Rolex watches employed a marketing strategy by using a premium pricing strategy. Rolex positioned its price distinctively from its competitors. The role of the pricing strategy adopted by Rolex watches was to portray its product as unique in terms of its quality and the reputable Swiss watches brand name. In contrast, Timex watches adopted a penetrating price strategy. Timex to penetrate the market resorted to having its watches priced slowly compared to its competitors like Rolex. It was meant to attract buyers and capture the share of the watch market. Both Timex and Rolex employed different pricing strategies. The difference is that Rolex highly priced its watches so as to have a distinct competitive advantage. On the other hand, Timex lowly priced its watches to raise awareness and penetrate the market. Basing on the Direct Marketing Strategies, there is a possibility that the internet or electronic direct marketing may replace old direct mail options and conventional catalogues promotions. The switch is because the internet as a direct electronic marketing tool is a more direct marketing tool compared to the conventional catalogues. The Internet enables consumers to be reached in an interactive manner. The rationale behind the switch to internet use as a direct marketing tool is because of its ability to communicate and carry out a promotion in a better way. Besides, the internet has proved to be less costly and enabled monitoring of the progress of the promotion and marketing (Paley, 2005). There is a justification to the reason there is a need to carry out a marketing audit of an in a unit of business even though its performance may be indeed

A Vital Relationship Between Higher Education and Democracy and Its Term Paper

A Vital Relationship Between Higher Education and Democracy and Its Paradoxes - Term Paper Example After making an in-depth analysis of their elements, the result is presented in the last section of the paper as the conclusion. The conclusion that there exists a direct relationship between higher education and democracy and an inverse relation between education and the paradox of democracy is realized with the help of an equation. Structured and institutionalized education is one of the greatest differences between man and animal. We can define education as a collection of mature and developed thoughts of civilization. According to Mill ‘On Liberty’ (1999) â€Å"education is essentially the skillful manipulation of sequences of thoughts or impressions.† (p. 14). This is one of the factors that transform human beings into men who are superior to all other existing creatures of the world. Education performs multiple functions in man’s life, for example, it inculcates in us what to think, how to think, and why to think at all. It not only teaches us; but also introduces us to the various purposes of our individual lives. It enriches man with the asset of thoughtfulness. It is education that opens up a variety of prospects by which we analyze the facts of our life. Henry David Thoreau stated in his book ‘Life without principle’ (1936) â€Å"If a man walks in the woods for love of them, half of each day, he is in danger of being regarded as a loafer; but if he spends his whole day as a speculator, and shearing off those woods and making earth bald before her time, he is an esteemed industrious and enterprising citizen.† (p. 3). By reading these lines different people can make varying conclusions. For example, for some people a man who wanders in the woods for its love can be a poet and a romantic/sensitive person; whilst for some, he can be a loafer.